About

Hello!👋

I'm a curious, multidisciplinary researcher and designer with over nine years of experience designing and building amazing digital and physical products. I currently lead design for all things Sales (B2C & B2B) at Wayfair.

I find joy in understanding people, processes, and products, and believe that understanding the underlying human behavior and context well is imperative to good design. 

When I’m not designing products, I can be found walking aimlessly around cities taking notes about how people interact with their surroundings - all good fodder for my cartoons!

Want to talk about my work, design in general or anything creative under the sun?! Drop me a line at praiyer@umich.edu, and I'll get back at the earliest